By Nikki Shirley
In the age of social media, visually appealing packaging has become more than just a protective layer for products—it’s a marketing tool. Small businesses are under increasing pressure to create packaging experiences that are “Instagrammable,” meant to stand out in unboxing videos and social media posts. As intricately designed exteriors become a trend, an inconvenient truth lurks beneath the surface: the environmental toll of packaging waste.
The materials used to make beautiful packages—plastics, foams, and glossy finishes—are often not recyclable. Thus, many end up in landfills, further exacerbating the global waste crisis.
Think about the last time you received a package. How much attention did you give to its appearance? Were you more excited about the packaging itself or the product inside? Once everything was unwrapped, what did you do with all that packaging?
Packaging waste is no small issue. According to the United Nations Environment Programme (UNEP), “approximately 36 percent of all plastics produced are used in packaging, including single-use plastic products for food and beverage containers, approximately 85 percent of which end up in landfills or as unregulated waste.” Plastic bubble wrap, foam inserts, and metallic finishes may look great in photos, but these materials are difficult to recycle and often linger in the environment for hundreds of years. Even paper packaging, which is generally more eco-friendly, can become problematic if it's coated in plastic or waxy finishes that prevent recycling. Fortunately, it is possible to #UNLITTER packaging habits by transitioning to eco-friendly solutions.
The circular economy model represents a transformative approach to production and consumption that aims to minimize waste and maximize available resources. Unlike the traditional linear economy, which operates on a "take, make, dispose" model, the circular economy seeks to create a closed-loop system where materials are continually reused, repaired, and recycled. In the context of packaging, adopting circular economy principles means prioritizing sustainable materials, minimizing single-use plastics, and encouraging practices that extend the packaging life cycle.
Businesses can #UNLITTER their packaging practices by reducing waste, reusing materials, and recycling wherever possible. Have a pile of boxes and bubble wrap from ordering supplies or inventory? Reuse the materials instead of discarding them. This habit reduces the need for new resources.
Switching to packaging made from recycled or biodegradable materials ensures that any new items used are environmentally friendly and easier to recycle. Small businesses can also encourage customers to return or recycle packaging, creating a closed-loop system where materials are continuously reused. This approach reduces waste, enhances the brand's sustainability efforts, and appeals to eco-conscious consumers.
Many small businesses are recognizing the need for change and are taking steps toward more sustainable packaging solutions. The good news? Eco-friendly packaging doesn’t mean sacrificing style or brand identity. Many companies now offer customizable sustainable packaging tailored to fit brand needs, from basic boxes to final touches.
“Customizing your sustainable packaging is a great way to elevate your brand and generate customer loyalty. Over a third of shoppers are more likely to make repeat purchases from a retailer with sustainable/ethical practices, so it sure makes cents!” -Better Packaging Co.
Compostable and Plant-Based Packaging
Consider alternatives such as compostable mailers, plant-based packaging, or even packaging made from recycled ocean-bound plastics. A box made from bamboo is more sustainable and durable than cardboard, making it a better eco-friendly option. Compostable mailers biodegrade naturally, reducing waste and pollution. Many sustainable packaging companies offer printing with logos and custom colors. Businesses can maintain visual appeal by having packaging tailored to their brand while using materials that are kinder to the environment.
Paper vs. Plastic
Honeycomb or hex wrap made from FSC-certified paper is recyclable and compostable. This is an environmentally friendly alternative to bubble wrap that offers the same protection without the plastic. For a finishing touch, opt for tape made from recycled paper. Business logos can be printed with water-based inks. Water-based or water-activated adhesives ensure the tape is biodegradable.
Always double-check that eco-friendly shipping supplies are truly sustainable. Examine their certifications like BCorp, Forest Stewardship Council (FSC), and Biodegradable Products Institute (BPI), which verify environmental standards. Look for transparency about material sourcing, detailed product descriptions, and clear disposal instructions. The supplier should provide recycling or composting guidelines. Investigate their manufacturing practices to see if they minimize waste or reduce energy use. Customer reviews and third-party evaluations can also offer insights into their sustainability claims. Be cautious of greenwashing—look for concrete evidence and certifications to back up their eco-friendly promises.
For small businesses, sustainable packaging means making conscious choices that benefit both the business and the planet. By embracing sustainable practices, small businesses can not only enhance their brand image but also foster a loyal customer base that values environmental responsibility. Sustainable doesn't have to mean boring; innovative design and creative choices can make eco-friendly products just as exciting and stylish as their conventional counterparts.
All images courtesy of author
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